Being a full-time online marketer means you have to maintain a close watch on how Google can be ranking pages on the web… one serious concern is the whole issue associated with duplicate content. More importantly, how does getting duplicate content on your own site and on other people’s sites, affect your key phrase rankings in Google and the other search engines?
Now, recently it seems that Google is much more open about just how it ranks content.
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I say “seems” because with Google there are years and years associated with mistrust when it comes to how they treat content and webmasters. Google’s whole “do as I say” attitude leaves a bitter taste in most webmasters’ mouths. So much so, that many have had more than enough associated with Google’s attitude and ignore exactly what Google and their pundits say altogether.
This is probably very emotionally fulfilling, but is it the right route or attitude to take? Probably not!
Mainly because, regardless of whether you love or hate Google, there’s no denying they are King of online search and you must perform by their rules or leave a lot of serious online revenue on the table. Today, for my major keyword content/pages even a loss of just a few places within the rankings can mean I lose countless dollars in daily commissions, so anything affecting my rankings certainly get my immediate attention.
Therefore the whole tricky issue of replicate content has caused me a few concern and I have made an ongoing mental note to myself to find out every thing I can about it. I am mainly worried about my content being ranked cheaper because the search engines think it is duplicate content material and penalizes it.
My situation is compounded by the fact that We are heavily into article marketing – the same articles are featured on hundreds, some times thousands of sites over the web. Naturally, I am worried these types of articles will dilute or lower my rankings rather than accomplish their particular intended purpose of getting higher ranks.
I try to vary the point text/keyword link in the resource boxes of these articles. I don’t use the same keyword phrase over and over again, as I am nearly 99% positive Google has a “keyword use” quota – repeat the same keyword phrase too often and your highly linked content will be lowered around fifty or 60 places, basically having it out of the search results. Been presently there, done that!
I even such as submitting unique articles to certain popular sites so only that will site has the article, thus eliminating the whole duplicate content issue. This makes for a great SEO strategy, especially for beginning online marketers, your own site is going to take some time to get to a PR6 or PR7, but you can place your content plus links on high PR7 or PR8 authority sites immediately. This can bring in quality traffic and help your own site get established.