Google defines a snippet as “a description of or an research from the webpage”. It is a popular belief that the snippet consists of the web page title and URL along with description. The term “snippet” applies solely to the webpage description.
A snippet may differ every time for the same brand or item. It depends exclusively on the term you are looking for. You must have noticed that some terms in the snippet are bold, these are again the keywords searched by a person. They are highlighted by Google to enhance user experience.
The Content of The Little Depends On Various Factors. These are:
one Webpage Content: If your Meta description does not contain any data, search engines pick up the snippet from your web page. Relevant content including the search problem is displayed in the snippet.
2 . Meta Description Tag: By default, the search engines pull the content from the Meta description tag. For large websites, such as an e-commerce website, writing Meta description manually is impractical. For such sites, the Meta description can be auto generated by including the keywords and product description.
3. A mixture of both Content and Meta Explanation: In some cases, it has been observed that the snippet contains data from both the web page content and Meta Description.
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Few words from a sentence are taken up followed by dots to show continuity.
4. Open Directory Description: In some instances, the open directory description overrides the webpage content and Meta description. Google sometimes includes the open directory description in the snippet. If you don’t want this to occur, you can use NOODP in the Meta robots tag.
A search result contains more than the description. A visitor sees plenty of data on the search engine results page.
The Other Components of a Search Result are:
1 ) Title
2 . Cached / Comparable Pages
5. A expandable button (plus sign)
6. More results option
7. Description under link
8. Bold keywords
9. A search option
In its bid to improve the visitor encounter, Google has included the “search website” option in its SERPS. Presently, this option is available for websites such as Wikipedia and yelp.