How to Create a Powerful Instagram Social Media Marketing Strategy
One of the most powerful marketing tools internet marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services upon social media platforms is a great way to raise brand awareness, engagement, sales plus leads.
However , many people are left scratching their heads when it comes to advertising with Instagram.
Many of us use Instagram as a personal account to post photos of our family, friends, vacations plus food – but how can it tie into business? And should this?
With the speed of which Instagram keeps growing, don’t underestimate its value to improve your brand and marketing efforts.
It has grown into an incredibly important marketing platform and even though the 18-29 season old’s are still prevalent users, the higher age groups are catching on and getting up fast.
However , when hashtags are extremely popular, the competition to show upward in the results is fierce. Here is more info about como ganhar seguidores no instagram gratis review the page.
Some 2018 Instagram stats from Sprout Social are telling:
᾿ 7 out of 10 hashtags on Instagram are top quality
᾿ 80% of users stick to business on Instagram
᾿ 65% of top-performing Instagram posts function products
If you feel the tug to explore Instagram as part of your social media marketing strategy, have a look at these initial pointers to help you get started:
1 . Use Hashtags Wisely
You don’t have to cram every hashtag you can think of in one post, but you do need at least a few.
A hashtag is the # sign followed by descriptive words regarding your image as in this illustration, I used #marketing and #ctaconf, which was the conference I was attending at the time.
When an user clicks/taps on the hashtag or types a hashtag into the search box, it introduces all images that use that hashtag. The user can even subscribe to continue to adhere to that hashtag.
The hope could be the user will see your photo, go to your profile and best-case scenario, follow you and get engaged with more of your posts!
Much like SEO keywords, the more popular the term is, the harder you should stay at the top of the search results. Therefore, my example of using #marketing actually was futile if I wanted to get any kind of traction from that post.